September 29, 2018

Phoster Communications wins Best Marketing Communications Company Award at West Africa Innovation Awards.

Phoster Communications has received an award for the “Best Marketing and Corporate Communications Company in West Africa”. This recognition came from the West Africa Innovation Awards on Thursday, July 26,…

December 12, 2017

Culture Eats Strategy For Breakfast

The phrase, “culture eats strategy for breakfast” may sound witty, but it is very true. For most brands to win in the marketplace, they put together a plan that is…

November 10, 2017

Two Reasons Why Advertising Alone is Not Enough to Make Optimum Sales

One of the reasons advertising campaigns don’t work well is because there are more things that you should do in your marketing mix. It goes beyond just writing a copy, designing it…