Branding and Brand Evolution for Business Growth in Nigeria
Do you know that evolving your brand identity to reflect your brand purpose can have a great impact on your business growth? According to Wikipedia, Evolution is the change in…
Culture Eats Strategy For Breakfast
The phrase, “culture eats strategy for breakfast” may sound witty, but it is very true. For most brands to win in the marketplace, they put together a plan that is…
Two Reasons Why Advertising Alone is Not Enough to Make Optimum Sales
One of the reasons advertising campaigns don’t work well is because there are more things that you should do in your marketing mix. It goes beyond just writing a copy, designing it…
WHY YOUR ADVERTISING IS NOT WORKING – (Part 1)
, Advertising is basically the process of making the public AWARE of your brand, products or services. Really nothing more. That probably explains why your advertising is not working. Awareness…
Hit your 2017 Sales target with Effective Advertising
You can radically improve your sales in 2017 if you do your advertising right. If 1% of the people in your city remembers your brand first when they want to…
