Culture Eats Strategy For Breakfast
The phrase, “culture eats strategy for breakfast” may sound witty, but it is very true. For most brands to win in the marketplace, they put together a plan that is…
Tag: Creativity
Two Reasons Why Advertising Alone is Not Enough to Make Optimum Sales
One of the reasons advertising campaigns don’t work well is because there are more things that you should do in your marketing mix. It goes beyond just writing a copy, designing it…
WHY YOUR ADVERTISING IS NOT WORKING – (Part 1)
, Advertising is basically the process of making the public AWARE of your brand, products or services. Really nothing more. That probably explains why your advertising is not working. Awareness…