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We are a Brand, Digital & Marketing communications agency that loves to turn "The Spotlight" on brands
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Tag: Marketing

December 12, 2017

Culture Eats Strategy For Breakfast

  The phrase, “culture eats strategy for breakfast” may sound witty, but it is very true. For most brands to win in the marketplace, they put together a plan that is…

November 10, 2017

Two Reasons Why Advertising Alone is Not Enough to Make Optimum Sales

One of the reasons advertising campaigns don’t work well is because there are more things that you should do in your marketing mix. It goes beyond just writing a copy, designing it…

October 24, 2017

WHY YOUR ADVERTISING IS NOT WORKING – (Part 1)

, Advertising is basically the process of making the public AWARE of your brand, products or services. Really nothing more. That probably explains why your advertising is not working. Awareness…

August 15, 2017

Hit your 2017 Sales target with Effective Advertising

You can radically improve your sales in 2017 if you do your advertising right. If 1% of the people in your city remembers your brand first when they want to…

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