Phoster Communications has received an award for the “Best Marketing and Corporate Communications Company in West Africa”. This recognition came from the West Africa Innovation Awards on Thursday, July 26,…
Do you know that evolving your brand identity to reflect your brand purpose can have a great impact on your business growth? According to Wikipedia, Evolution is the change in…
The phrase, “culture eats strategy for breakfast” may sound witty, but it is very true. For most brands to win in the marketplace, they put together a plan that is…
, Advertising is basically the process of making the public AWARE of your brand, products or services. Really nothing more. That probably explains why your advertising is not working. Awareness…
You can radically improve your sales in 2017 if you do your advertising right. If 1% of the people in your city remembers your brand first when they want to…